Table of Contents
Introduction
You’ve written the perfect email proposal, attached your best presentation, and hit send. But your client never replies. The problem? Your email probably landed in their spam folder.
For many SMBs in Pune, poor email deliverability is a hidden business killer. Whether you’re in IT services in Hinjewadi, real estate in Kothrud, or retail in Camp, your business relies on email. If clients don’t see your messages, you lose deals.
As a Google Workspace consultant based in Erandwane, Pune, we help SMBs fix these issues every day. In this blog, we’ll explain what affects deliverability and how to improve it.
1. What is Email Deliverability?
Email deliverability is simply the ability of your emails to reach the recipient’s inbox (not spam or junk folders).
Even if you use Google Workspace, poor configuration or bad practices can cause:
- Proposals going to spam
- Invoices being delayed
- Clients missing updates
For SMBs, this can directly mean lost revenue.
2. Common Reasons Emails Land in Spam
Using Free Email IDs for Business
Clients often distrust Gmail/Yahoo addresses for business use. Free accounts also get flagged more often.
Missing DNS Records
If SPF, DKIM, and DMARC aren’t set up, your domain looks suspicious to spam filters.
Poor Sending Practices
Sending bulk emails from your main domain, or attaching heavy files, can hurt your sender reputation.
Employee Mistakes
Sometimes staff forward spam or click risky links, lowering your domain’s trust score.
3. How SMBs in Pune Can Improve Deliverability
Use Professional Domain-Based Email
Switch from free Gmail IDs to [email protected]. It builds trust and improves inbox placement.
Set Up SPF, DKIM, and DMARC
These records prove to email servers that your messages are legitimate. At ManagedInbox, we configure these for all clients during setup.
Separate Marketing Emails
Don’t send bulk newsletters or promotions from your main business domain. Use a separate tool or subdomain.
Monitor Bounce and Spam Rates
Keep an eye on whether clients are actually receiving your emails. If bounce rates are high, it’s time to review your setup.
4. Example: IT Services Firm in Kharadi
A 15-person IT services firm in Kharadi faced a big issue — 40% of their proposals ended up in spam. Clients complained of missed communication.
We stepped in and:
- Configured SPF, DKIM, and DMARC properly
- Educated staff on safe email practices
- Optimized their domain setup
Result? Within a week, deliverability improved by 90%, and their proposals started reaching client inboxes again.
5. Why Work with a Consultant in Pune?
Yes, you can try DIY fixes by Googling. But for SMBs, time is money. A consultant helps by:
- Diagnosing issues quickly
- Setting up technical records correctly
- Monitoring ongoing deliverability
- Providing local, priority support in Pune
ManagedInbox is located in Erandwane, Pune, our team works with SMBs across the city — from Shivajinagar to Baner — to ensure their business emails never get lost in spam.
Conclusion
For SMBs in Pune, email is more than communication — it’s the backbone of your business. Poor deliverability = lost deals.
To recap, here’s how to fix it:
- Use professional domain-based email
- Set up SPF, DKIM, DMARC
- Separate bulk emails from daily business email
- Work with a consultant for ongoing monitoring
Don’t let your business emails get buried in spam. Contact our Erandwane, Pune team today, and we’ll optimize your email deliverability so your clients always see your messages.
Book a Free Consultation